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Your website will need to comply with the following policies in order to become Web Approved and receive your Seal of Approval.
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- Your website must have a full Terms & Conditions section.
You will have noticed these on all commercial and professional websites. They create the basis of the agreement and relationship between you and your client or prospective customer. They essentially detail the service you will provide and what you will expect from your customer to start and complete the service. As such they are really a web based contract and this is why site visitors are often asked to read and agree to them before proceeding, usually in the form of a tick box upon registration.
- Your website must have a Privacy Policy in place
The purpose of the privacy policy is to stipulate the type of information that is captured on a website about the user and how this information is used. As websites are becoming more interactive there is a requirement for more personal information to be stored, this document covers the key data protection issues inherent in running a modern website, such as what information is collected and how, What the information is used for, Your rights, Third Party Websites.
- Your website must offer a genuine product or service
It should not simply be an affiliate site piggybacking another website.
- Your website must have at least one clear, visible and easy to get at Point of Contact This is so that visitors can reach the site owner or administrator. Alternatively, a support desk, ticket system or live chat service must be available to visitors.
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